"People do business with people who they like, who are like them" This is Business 101! I was watching Meet the Nation on CBS this Sunday morning and I was amazed to hear one of the commentators say that Hillary Clinton had just discovered that personality was going to be important in the presidential race.
To me this remark was kind of funny and struck a chord. You would think that everyone in the presidential primaries, knows that people will vote for you if they like you.
The issues are important don't get me wrong, however people buy feelings and emotions and until Hillary Clinton showed some emotion she had little connection and rapport with the voters.
If a candidate shows little emotion, although their arguments and intent are good there will only be a few voters in their audience that they will connect with. However, when people have that warm feeling when someone is truly loved the sky is the limit. If Hillary wants to win the election, she must be truly loved.
The question is, how can she accomplish this?
In my program "Striving for Excellence" which is currently playing on YouTube http://youtube.com/ I discussed two triads. The Personal and Professional Triads, specific principles that one must understand in order to be successful. If any of the candidates can master these triads they will surely gain the presidency.
The legs of Professional Triad are Love, Appreciation and Respect. In order for any candidate to win the race the American people are going to have to fall in love with the candidate. It's going to be important for the candidates to demonstrate in return their appreciation and love of the American people and their willingness to make a difference.
Lastly, the American people have got to respect their candidate. With the economy slipping these days, we want somebody that we can respect that will tell the truth. This is what the American people deserve!
Any candidate who runs in this race, and doesn't garner the respect of the American people will surely lose the election.
The Personal Triad in some respects may be even more important than the Professional Triad. The Legs of the Personal Triad are Faith, Forgiveness And Gratitude. The next president of this country must be a person who possesses an amazing amount of faith. I'm not talking about faith in a religious sense. I'm talking about faith in their abilities in the abilities of the American people to rise above the challenges that we face every day.
The candidate must also possess an enormous capacity of Forgiveness. They will need to be able to forgive themselves and forgive others, because the decisions that they will make may be the most challenging they ever face in their lives.
The last is Gratitude, this leg is like a magnet that attracts all success. When a person is grateful for their circumstances, even in the darkest of times, they will attract the best for the American people.
I believe that the candidate that can harness these principles will be the next president of the United States. I just hope the American people make the right decision!
Dr. Rick Goodman is a professional speaker who works with organizations that want to Develop Great Leaders “Through Excellence in Communication and Team Work”. For more information on Rick’s speaking programs, Audio Programs and learning programs contact (888) 267-6098 or mailto:Rick@drrickgoodman.com (http://www.drrickygoodman.com/)